Gamification is the process of applying beneficial characteristics of video games to serious tasks.
Successful gamification achieves the following:
Do serious tasks need these characteristics? Yes! If I perform my task well, the company is going to profit. If I know exactly what to do next, I won't waste time wondering. Failures are inevitable, but when I learn from them, I turn a problem into an advantage. And when I feel my work makes sense right here, at this moment, it's as strong a motivator as a paycheck a month from now.
Why gamification works?