Gamification Creates Engagement
Engagement is the willingness to perform certain actions that lead to taking part in a certain experience.
What the “action” and the “experience” are is up to us.
Most traditional media, such as books and films, try to make the activity as simple as possible. Members of the audience are simply asked to pay attention. This doesn’t prevent media from providing a wide variety of experiences, to the point where no two pieces are exactly alike. Traditional media prove that we can offer engagement to any person or group, because there is always an experience they find valuable. Continue reading Why Gamification Works? Part 2: Engagement