Why Gamification Works? Part 2: Engagement

Gamification Creates Engagement

Engagement is the willingness to perform certain actions that lead to taking part in a certain experience.

What the “action” and the “experience” are is up to us.

Most traditional media, such as books and films, try to make the activity as simple as possible. Members of the audience are simply asked to pay attention. This doesn’t prevent media from providing a wide variety of experiences, to the point where no two pieces are exactly alike. Traditional media prove that we can offer engagement to any person or group, because there is always an experience they find valuable. Continue reading Why Gamification Works? Part 2: Engagement

How to Motivate Developers? Let Them Slash Monsters!

One of our graphic designers designed 7 new outfits for our monsters. We’ve already explained how our badges work and on this occasion, we’d like to present new looks and say a few words about our monsters and compulsion loop that can motivate developers.

Continue reading How to Motivate Developers? Let Them Slash Monsters!